In health care, as in most industries, people are more likely to comply if they know what to expect. With the majority of employer benefit plans renewing on Jan 1, many patients’ benefits changed and deductibles went back to zero. Health care providers have always ensured they maximize revenue with proper insurance billing. But what about patient pay? According to the McKinsey study, patient pay is 15-30% of accounts receivable. Are you doing everything you can to capture as much revenue as possible? Two words: Pre-visit Planning.