Consumerism is alive and well in social media. If you are not participating, you should be. Hospitals and clinics are B2C (business to consumer) organizations that can reap cost-effetive benefit from ‘going social.’ The key is how to turn your social activity into engaged patients. Plus, now that the consumer is paying more of the bill, they’re more engaged than ever in their healthcare decision-making and how their money is spent on healthcare services.
In our society, many people take their health for granted. But when they have an illness or injury, they place great value on being heard, treated and getting better. Ultimately, healhcare at its core is to provide quality care that leads to better health, but without patient payment, your ability to deliver that care may suffer. So the business side of the patient visit can be equally important to ensure a good outcome. Do your providers and employees truly realize this? Does the staff understand how your growing accounts receivable hinders your ability to continue your mission and retain your employees?
As millions of Americans are back to zero on their deductible, or are new to a high deductible health plan as of January 1st, patients will be asking about the cost of services. Are you prepared to answer that question? There are 3 important steps to take now - 2013 is the calm before the storm. The Affordable Care Act means that millions more consumers will be covered by a high deductible health plan by 2014.
Today's healthcare organizations strive to engage employees more than ever. The goal is to have staff who regard the workplace as a bastion of passion and opportunity -- not just a place to collect a paycheck. Engaged employees are valuable in numerous ways, one of which is promoting the organization without even realizing they may be doing it.