Consumerism is alive and well in social media. If you are not participating, you should be. Hospitals and clinics are B2C (business to consumer) organizations that can reap cost-effetive benefit from ‘going social.’ The key is how to turn your social activity into engaged patients. Plus, now that the consumer is paying more of the bill, they’re more engaged than ever in their healthcare decision-making and how their money is spent on healthcare services.
The popular TV show, Undercover Boss takes an organization's CEO and has them go ‘undercover’ to work alongside front-line employees in various departments to witness how the organization provides service internally and externally. Inevitably they see both ends of the spectrum and determine how to fix what is broken and how to reward the employees doing the right things.